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Shyamal Bhumika launch WEDDING COUTURE 2022 in Hyderabad with Aditi Rao Hydari

Hyderabad, 11th July 2022: Launching exclusively first at Shyamal and Bhumika’s Hyderabad store, The Wedding Couture Collection 2022 by the iconic couturiers is a beautiful line of hand-embroidered masterpieces, designed using age-old craft techniques in the most unusual mix of silhouettes and colours. The duo's deep-rooted reverence for the rich culture and heritage of the Indian sub-continent shines through this season.

Encouraged by a festive mood the couturiers have sought inspiration from nature, our history and traditions, ancient architecture, splendor of the royal courts, museums, rare private collections and antique markets. The new line transports you to a world of fantasy and celebrations for the bride and groom.

Festive Indian couture is incomplete without beautiful hand embroideries, hand weaving and surface textures. Exquisite surface ornamentation in lush colours with a touch of sparkle, blossoming florals, heritage architectural details like jharokhas, beautiful jaalees, regal jewellery patterns, jade chandeliers, wood carving patterns from old havelis are visible in the artwork of this collection. Passionate about nurturing craft, while designing indigenously crafted collections, the couturiers have used age-old craft techniques like aari, zardosi in threads of vintage rose and antique finish gold. The embellishments evolved as we experimented mixing various age old techniques onto one single outfit. A mix of different crafts and embroideries remains the focus of the surface ornamentation, vintage gold dori marodi, layers of shimmer sequining, glass beads and handcrafted silk threads embellished with crystals in varied hues.

The collection includes some exceptional silhouettes like kalidaar gherdaar lehengas, trailing head veils, fitted cholees, dramatic hemlines, edwardian sleeves, semi constructed saris, kalidaar kurtas, draped cowls, straight fit kameez with fitted churidaars, classic shararas accessorised with charming embroidered belts, clutch bags and batwas.

Drawing inspirations from period costumes the menswear includes Sherwanis teamed with trousers & fitted churidaars, classic sherwanis with kalidaar kurtas, bandhgalas, varied jacket lengths, mens bundee jackets and elegant kurtas.

With an emphasis on sustainable, eco-friendly and handwoven collections the designers have lustrous raw silks, hand-woven matka silks, sheer silk organza, tulle along with some hand dyed velvets for a touch of opulence. Flaming red, emerald-green, vintage-rose, powder-blue, almond-beige, ivory, tones of green like moss & fennel, ruby-red, shell-pink, royal-blue, jade-green, raspberry and cherry tones are some of the colours used in the collection.

While designing history inspired Indian wear collections Shyamal & Bhumika keep in mind a real person and the relevance of their designs in today’s day and age. There is an attempt to give a feel of an era and yet not have the outfits look like costumes.

On this exciting occasion, the celebrated couturier duo add, “We are delighted to launch our latest Wedding Couture 2022 collection in Hyderabad with none other than our royal muse, Aditi Rao Hydari. Since our new collection symbolizes majestic grandeur, it feels very organic to launch first in the stunning royal city of Hyderabad with the lovely Aditi Rao Hydari, of royal lineage herself. We invite our patrons to our beautiful new showcase and look forward to launching the collection next in our Delhi, Ahmedabad, Mumbai and LA, USA stores.”

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