Piramal Finance Reports ₹5,200 Cr Loan Portfolio in Telangana; Launches Sameeksha Series to Boost Customer Outreach

Hyderabad, August 8, 2025: Hyderabad, August 8, 2025: Piramal Finance, one of India’s leading non-banking financial companies (NBFCs), has strengthened its position in Telangana, which now accounts for close to 10% of the company’s overall business. The loan portfolio in the state stands between ₹5,000 crore and ₹5,200 crore, with strong demand for home loans, loans against property, business loans, and unsecured business loans.

Most borrowers in Telangana avail loans in the range of ₹10 lakh to ₹30 lakh. The company’s approach focuses on understanding a customer’s business operations and family income rather than relying solely on CIBIL scores. As part of this process, the Piramal Finance team visits the borrower’s place of business, assesses income and expenses, and evaluates repayment capacity. This hands-on method, supported by AI-driven tools in the approval process, has helped the company maintain non-performing loans below 1% of its total loan portfolio.

Telangana remains one of Piramal Finance’s top five markets, with more than 44,000 customers, a network of 29 branches across 23 cities, and growing demand from both Telugu states. The company plans to expand its retail branch footprint in the region in the coming months.

Speaking on the company’s growth in the state, Jagdeep Mallareddy, Chief Business Officer, Piramal Finance, said, “Telangana continues to deliver strong growth for our retail business. Our approach is simple—spend time on the ground with customers, understand their needs, and provide solutions that work for them. This has helped us build long-term relationships and maintain asset quality at industry-leading levels.”

As part of its customer engagement strategy, Piramal Finance has launched ‘Sameeksha’  a digital series highlighting real-life borrower journeys of overcoming financial challenges and achieving milestones. Hosted by actor Brahmaji, the series features stories like that of Shri Kasoju Chary, whose journey to owning a home reflects resilience and aspiration. Sameeksha is available on YouTube, JioHotstar, and Sun NXT, reaching audiences in Tier 2 and Tier 3 towns where digital viewership is rising.

Arvind Iyer, Head of Marketing, Piramal Finance, said, “Sameeksha allows us to present lending in a way that is relatable. These are not generic case studies; they are the actual journeys of people from smaller towns, their struggles, and how access to the right financial support changed their lives. By making it available on OTT platforms, we can reach customers in regions like Telangana more effectively, where our presence and brand connect are already strong.”

Nationally, Piramal Finance operates over 517 branches across 13,000 pin codes, serving more than 4.2 million customers, with 80% of its business coming from metro-adjacent, Tier 2, and Tier 3 locations. The combination of physical presence, technology-driven processes, and on-ground assessments continues to drive growth in both established and emerging markets.