Hyderabad, 24th Aug’2023- Mamaearth, the fastest growing personal care brand from the House of Honasa, is thrilled to announce the launch of the first Mamaearth flagship store in Hyderabad. The store is strategically located at L&T Metro Mall, Punjagutta marking a significant milestone in the brand's journey. Mamaearth store in Hyderabad will offer a comprehensive range of toxin-free personal care products, including babycare, beauty, and personal care solutions.
Recognizing the evolving needs of its consumers, Mamaearth originated as a pioneering toxin-free babycare brand and later expanded its offerings to include toxin-free personal care products for adults in response to strong consumer demand. Remaining committed to customer satisfaction, Mamaearth acknowledged the growing appeal for offline accessibility of its products. Hence, the decision to venture into exclusive brand outlets was made. These outlets serve as immersive spaces to introduce customers to the brand's ideology and provide a profound brand experience.
Spanning across 504 sq feet, respectively, the outlet showcases Mamaearth's extensive product portfolio, boasting over 250+ SKUs. Customers can explore an array of skincare, haircare, personal care, and the latest addition to the lineup - the exciting new range of color care products.
Commenting on the launch of the Exclusive Brand Outlet launch, Ms. Ghazal Alagh, Chief Innovation Officer & Co-founder, Honasa Consumer Ltd. Said, ”We are thrilled to announce the opening of Mamaearth's flagship store in Hyderabad. We strongly believe that as a brand, we need to be available where the consumers shop and this moment marks an exciting milestone in our journey towards providing safe, natural, and toxin-free personal care products to our valued consumers. Our foray into the offline retail space through this Exclusive Brand Outlet reflects our commitment to cater to the diverse preferences of our consumers. This flagship store will not only showcase our wide range of products, including babycare, beauty, and personal care solutions but will also serve as a hub where consumers can experience Mamaearth's ethos firsthand.”
Mamaearth is a purpose-led brand that strongly believes in the principle of ‘Goodness Inside’ and is committed to furthering goodness through its products and initiatives. The brand continues to live up to its belief by using only the best of nature and no toxins or harmful chemicals in their products. The brand launched the Plant Goodness promise with a vision to support the environment and society. Through its plastic positive initiative, the organisation recycles more plastic than it consumes.