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LuLu’s iconic show, LuLu Fashion Week: The Biggest Fashion Celebration of the state, launches in Hyderabad


Hyderabad 15th May, 2024 : Lulu Fashion Week (LFW), Lulu Group’s signature event and one of the most exciting fashion showcases of the year, is all set to launch in Hyderabad from 17 – 19 May 2024.

LFW would be the biggest fiesta in entire Telugu states and will exhibit the spring/summer collections of several global brands with Fashion Shows, Fashion Awards and a Fashion Influencers meet up, featuring high-end couture to streetwear, luxury accessories to eco-friendly fashion. The event will bring together celebrities and eminent personalities from Tollywood, fashion, entertainment, and the retail industries, under one roof which is open to all.

This three-day long show is being choreographed by Shamkhan, one of India’s best-known fashion choreographers and leading celebrity stylist and will feature the season’s most eye-catching spring and summer fashion trends and styles from global brands. With multiple fashion shows spread across three days, prominent models are set to walk the ramp, presented by leading brand Pepe Jeans London, powered by Amukti and Peter England, and in association with Louis Philippe, Croydon UK, Sin Denim, and others. Celebrity models are also set to walk the ramp for leading brands like Croydon uk, Jockey, Gini & Jony, Safari, Allen Solly, Magnolia, Identiti, VIP, Levi’s, Caprese, Lee Cooper FootWear, Celio, American Tourister, Blackberrys, Vie Life Ladies and others,

Lulu Fashion Awards aims to recognise the exceptional contributions of eminent personalities and brands in the fashion industry, with the ‘Style Icon of the Year’ Awards, and awards in several other categories.

Drawing elegance from the screen of beauty, star-fame celebrities dazzle the ramps and mesmerise everyone with their featured range of outfits. Fashionistas

are also excited to see the first collection of global brands, with in-house designs, dazzled with a celebration of cultural diversity, showcasing visionary styles of inclusivity and creativity. 

At a grand unveiling ceremony at Lulu Mall, Hyderabad, the logo for LFW was unveiled by Choreographer Mr. Shamkhan, Mr. Abdul Saleem, Regional Director LuLu Group Hyderabad Mr. Abdul Khadeer, Regional Manager, General Manager, Buying Manager, Mall Manger Hyderabad Other dignitaries.

Lulu Fashion Week (LFW) is a celebration of style, creativity, and innovation in the fashion industry, bringing together professionals from the fashion, entertainment, and retail industries. With this gala event, Lulu aims to redefine the benchmarks of fashion in the industry.


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