India’s iconic kids ethnic wear brand P&S Co. has opened its first exclusive store in Telangana at GVK Mall, Banjara Hills, Hyderabad.

Hyderabad, June 7, 2025: P&S Co., India’s leading premium kids’ ethnic wear brand, known for its regal craftsmanship and a clientele that includes India’s most celebrated families, has launched its first exclusive store in Telangana at GVK Mall, Banjara Hills, Hyderabad.

What began as a passion project by co-founders Pooja Bihani Kanoria and Salauni Gupta Bihani has now grown into a nationally loved brand, celebrated for combining tradition and trend in tiny, elegant outfits for children.

The new store marks a significant milestone — P&S Co.'s first expansion outside Kolkata in its 8-year journey. It has been launched under the master franchisee Rapid Corp, led by a dynamic mother-daughter duo — Mrs. Lata Agarwal and Ms. Akshita Nahar.

The store was formally inaugurated by Ms. Priyanka Chigurupati, Executive Director of Granules India. Speaking on the occasion, she said: “Cut, fit, quality, comfort, and individual expression are essential in children’s fashion. P&S Co. has mastered all these. As an expectant mother myself, I’m watching closely — and I truly admire the founders’ design sensibility. I believe Hyderabad will embrace the brand wholeheartedly.

Franchise partner Ms. Akshita Nahar added: “Hyderabad lacks a high-quality ethnic wear store dedicated to kids. Though I come from an interior design background, I saw a genuine market gap and decided to bring P&S Co. to this city.”

The launch event was graced by co-founders Ms. Pooja Bihani Kanoria, a management graduate from MDI Gurgaon, and Ms. Salauni Gupta Bihani, an alumna of NIFT. Interestingly, Salauni is originally from Hyderabad and moved to Kolkata after marriage — making this city’s debut personally significant.

The founders shared: “Among all cities where we showcased our collection, Hyderabad gave us the strongest response. We received repeated enquiries and unmatched footfall at exhibitions. The market here has been waiting for a premium kids' ethnic wear destination — and we’re excited to deliver that.”

P&S Co. has styled the children of many prestigious Indian families — Ambanis, Piramals, Adanis, GVKs — and celebrities from Bollywood such as Shahid Kapoor and Anushka Sharma, as well as cricket stars Jasprit Bumrah, Gautam Gambhir, and Umesh Yadav. Even the family of former UK Prime Minister Boris Johnson has chosen the brand for its elegant ethnic creations.