Hyderabad, 18th February, 2021: IKEA, the world’s leading multichannel Swedish home furnishing retailer, unveiled a limited-edition collection LJUVARE — Swedish word for more delightful. This delicately detailed, made in India collection is perfect for creating a stylish space for dining and socializing at home without making any major changes to your homes to build a celebratory atmosphere.
Spring is traditionally a time of celebration in India, with many joyful occasions it offers an opportunity to unwind and celebrate with your friends & families. Given the thinner wallets after the winter break, there is a need for non-cumbersome, affordable and easy to implement changes as we continue to celebrate in our homes. The home has taken many forms and stood up for all occasions, including celebrations.
“The spring season in India is soon approaching and to celebrate positivity, renewal and hope, IKEA is happy to introduce LJUVARE, a decorative collection focused on upcoming spring festivals and celebrations. Right now, we are limiting our social gatherings due to the pandemic and we continue to host guests at home. LJUVARE can bring the spring fervor to your home by offering value for money and easy solutions to make a difference in every space of your home. You can create that perfect spot at home and light up your spaces for any celebration or occasion.” says Kavitha Rao, Country Commercial Head, IKEA India.
Be it an impending anniversary, birthday celebrations, festivals or get-together, LJUVARE collection fits well with your pockets and needs. A single product from the collection can change the mood of the entire room. It comprises beautiful middle eastern-inspired soft furnishings, tableware, decorative accessories and lighting for creating warm and inviting homes. For e.g. you can change the look of a corner of your home with a LJUVARE lantern or a tea light holder.
The collection is building on the strengths from LJUV, a made in India festive collection IKEA launched last year. LJUVARE is updated with earthy tones that matches the look for upcoming spring season and will suit all types of homes. For those familiar with LJUV, this collection will be both a welcome return and a new look with more earthy and rich colours. Gold and traditional metalwork techniques play a significant role in the collection, inspired by geometrical patterns and Middle Eastern architecture. Invite your friends for a dinner pairing LJUVARE’s black, gold colour tray for refreshments with gold server bowl, it will give your table a celebratory look.
LJUVARE is designed by IKEA designers along with Nada Debs, prominent Lebanese designer known for creating contemporary design based on traditional Middle Eastern patterns. Nada Debs and the IKEA designers have made the collection affordable, light and flat packed, while incorporating traditional design techniques and attractive patterns. The collection comprises serve bowls, serve stands, lanterns, floor cushions, tablecloth, table runners, napkins, trays, etc. that can blend well with existing items in home to add a colorful and vibrant feeling to spring festivities.