"From Clinic to Camera — a video boot camp for doctors to speak on camera and heal through screens too."

Hyderabad, July 03, 2025 – They spend over a decade learning to save lives. They work 12-hour days. Their hands restore health. Their words heal. Yet most doctors remain unseen and unheard outside the clinic walls.

In today’s digital world, trust is built online — through reels, stories, and YouTube videos. But why are our most trusted professionals missing from the conversation?

“Clinic To Camera” is a powerful answer to that question — a first-of-its-kind video boot camp, created by a doctor, for doctors. The initiative is led by Dr. Mani Pavitra, an orthodontist turned entrepreneur and digital thought leader.

The boot camp empowers doctors to confidently face the camera, tell their stories, share their expertise, and connect with the world. The first edition recently concluded in Hyderabad with 20 doctors from across India, representing various specializations.

Participants included:

• Dr. Satish V. Kamat, Oncosurgeon – Asha Hospital, Mumbai

• Dr. Rahul, Urologist & Renal Transplant Surgeon – Max Hospitals, Lucknow

• Dr. Viswanath Polineni, Plastic Surgeon – Guntur

• Dr. Irfan, Pediatric Laparoscopic Surgeon

• Dr. Lavanya, Gynaecologist & IVF Expert – Narsipatnam, Vizag

• Dr. Gautam, Oncology Surgeon – Karnataka

All participants were in the 35–55 age group with over a decade of clinical experience.

The impact? The next two editions in August and September are already sold out. Doctors now understand that if they aren’t online — they risk being invisible offline.

“One doctor shared how he was rejected for an award due to zero online presence. Another said patients Google her before stepping into her clinic.”

Organized by Creatorwerse Studio, a cutting-edge content production company, the boot camp addresses doctors’ fears, mindset blocks, and the lack of digital skills.

“Doctors save lives every day — but who helps them get seen?” asks Dr. Mani Pavitra.

“This isn’t about dancing on Instagram. It’s about reclaiming the narrative of healthcare — with honesty, expertise, and heart.”

The training covers:

• On-camera confidence & storytelling for doctors

• Basics of lighting, framing & sound (no fancy gear required)

• Creating powerful 60-second trust-building content

• Ethics and compliance in medical video communication

Why now? Because the digital space is flooded with misinformation. If real doctors stay silent, fake healers fill the void.

“A simple reel on ‘5 signs of a heart attack’ can build trust, bust myths, and save lives,” says Dr. Pavitra.“Credible voices must replace viral nonsense.”

Another goal of the program is to promote authentic Indian health content. Most online health videos are western. India needs content in its own voice, from its own doctors, in its own context.

Dr. Mani Pavitra plans to expand the program to Mumbai and Bangalore by the end of 2025, with each city center needing 5,000 to 10,000 sq ft of dedicated space.