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Dia 2021 - 2nd Edition of Digital Influencer Awards Curtain Raiser

Hyderabad, 3rd March, 2021: Stallions Marketing in Association with Marks Media

Communication is all set to bring together a confluence of Influencers at the Second Edition

of DIA (Digital Influencer Awards - 2021) presented by Freedom Healthy Cooking Oils.

The One of its kind Awards recognizing the workings & efforts of Digital Influencers,

Content Creators across Social Media Platforms.

The DIA-2021 is all set to feature at Novotel Hyderabad Convention Centre at Hi-Tech City,

Hyderabad on 5th March, 2021. Grand Finale of DIA – 2021 will have presence of Shri.

Jayesh Ranjan, IAS Principal Secretary Industries & Commerce & IT, Govt. of Telangana,Actor Navdeep will have a firechat session on Influencer Marketing with Pavan from CSpace.

Renowned Industry heads, Celebrities from the field of Cinema, Sports, Event Industry Professionals and Top Digital Influencers are set to grace the Gala Awards Night.

The DIA Awards recognizes the Talents of Digital Influencers spread across various verticals, Awards like Best Fashion Influencer, Best Food Influencer, Parenting Influencer, Make Up Artist Influencer, Best Video Creators,Lifestyle Influencer, Glamour Influencer, Designers, Best Photography Influencer, Best Hotel Reviewer, Best Travel Influencers, etc. are awarded based on the combination of Engagement, Reach & Content Activities by Influencers on Various Social Media Platforms.

Speaking on the Occasion Khizar &S. Mirza – Organizers of DIA – Digital Influencer Awards – 2020 said “DIA is the first of its kind awards recognizing the hardwork and talent of the Digital Influencers on various social media platforms, the 2nd Edition is very special because it’s the Influencers who have taken up the initiative of reviving various industry which has been effected by the pandemic, the influencers are taking all the risk, reviewing food, hygiene of Hotels, Restaurants & Food Outlets, discussing about Precautions & Safety with Food Industry heads and providing their reviews on Social Media Platforms like Instagram, Facebook, YouTube, Etc. Not Only Food, Travel Influencers, Parenting Influencers, Technology Influencers, Entertainment Influencers have been constantly engaging us during the pandemic. Influencers were helping businesses, encouraging people, motivating parents, and were helping kids learn during Lockdown.

The Duo added “The Awards are presentedon the basis of pure engagement, reach & content activities by the Influencers. The Engagement and reach garnered by the influencers through their post is analysed through technological tools and on the basis of its results, we are recognizing the talent and awarding across follower base as Budding Influencer, Rising Influencer & Star Influencers.

Speaking on the occasion Mr. P Chandra Shekhara Reddy, Vice President, Sales & Marketing, Freedom Healthy Cooking Oils said “We are delighted to presentDIA-2021, the Digital Influencer Awards, recognizing the efforts &hardwork of Digital Influencers, we have seen at the time of lockdowns, how Digital Media emerged as a primary source of informationreviews, entertainment, etc. We have recognized the potential of Digital Influencers and the way they have created the space in the marketing domain. We feel glad to present DIA-2021 as Prime Sponsors and look forward for its association in the future.

Mr. P Chandra Shekhara Reddy further added “We are delighted to be recognized as most trusted brands in cooking oils & consumer’s top choices in edible oil. We thank our customers for their trust, unflinching support and patronage of Freedom Healthy Cooking Oils over the last decade. The pandemic posed a lot of struggles for our industry, but it was of the utmost importance to us that our consumers felt comfortable and assured while purchasing our products. This honourable recognition is the result of our focus on the consumer’s preferences. Freedom Healthy Cooking Oils has been making strides into consumer’s hearts and the past year has been a significant one, despite the hardships. From encouraging our consumers to cook at home through our campaigns ‘#FreedomFoodshala’, ‘#FreedomCelebrityKitchen’ and ‘#ImmunityBeginsintheKitchen’, we have tried our best to connect with our customers and be a part of their culinary journey in COVID-19 imposed lockdown. We have recently roped in actors Yash&Radhika, vouching for the health benefits of switching to Freedom Healthy Cooking Oilswith the campaign ‘#Ifeelgreat’. This year has been an ode to our consumers and how much their safety and health mean to us. We wish to continue winning over our consumers through sincerity and dedication towards their health and goodwill.

Speaking on the Occasion here’s what Mr. Manish Dayya, General Manager - Novotel Hyderabad Convention Centre & Hyderabad International Convention Centre had to say - " We are delighted to partner with the DIA awards 2021. It is an incredible platform to recognize the hard work of all the Digital Influencers. We at Novotel Hyderabad Convention Centre recognize the Digital Influencers and regularly engage with them to showcase our new and innovative offerings and services at the hotel. This is excellent platform to recognize and endorse the Digital Influencers and salute their engaging content creation"


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