Hyderabad, 6th September, 2023: Chaayos, the pioneering Chai Café chain known for its unique tea blends and scrumptious snacks, has officially launched in the vibrant city of Hyderabad, at the iconic Banjara Hills. This launch marks a significant milestone for Chaayos as it unveils its innovative concept "Chai + Snack = Relax," through a curated Chai-Matic Experience’ inspired by the twin passions of Hyderabad: Chai and Cinema.
Founded in 2012 by Nitin Saluja and Raghav Verma, Chaayos has rapidly expanded to operate 200+ stores across 7 cities, making it one of the most loved food and beverage cafes. At Chaayos, guests can create their “Meri Wali Chai” - personalizing their chai with a staggering 80,000 possible combinations. Chaayos uses patented technology to make this possible - IoT-enabled tea bots, Chai Monks, make sure every cup of chai is consistent. Chaayos is launching 4 cafes in Hyderabad – Banjara Hills, Sarath City Mall, Divyasree Lanco Hills and Raheja Mindspace.
The Chaayos experience doesn't stop at chai alone. Featured are some innovative chai bites and street food from all over the country – like baarish wale pakode, palak patta crispies, samosa matar chaat and bun samosa. The brand is also redefining chai delivery with its ingenious Chai Ketlis, ensuring that every cup of chai remains piping hot for over an hour.
The launch event featured an impressive guest list of celebrities, chai lovers, chefs and influential social media personalities. Adding a touch of cinematic flair, many of these influencers arrived dressed as their favourite Telugu movie characters, setting the stage for a delightful evening of entertainment.
The festivities kicked off with an array of engaging activities, including blindfolded tea flavour challenges and blindfolded food tasting sessions, where participants had to identify snacks by taste alone. The evening was further enriched with an interactive talk session, masterfully anchored by Neha Gupta. Notable attendees at the event included Actresses Ashu Reddy, Varsha and Ananaya Nagalla, along with notable celebrity Influencers like Ishwarya Vullingala and Kushitha.
Chaayos Brings in a Special Dine In App -were Customer on a visit to any of their favorite Chaayos can order from their loved delicacies on app and can enjoy
Speaking on this momentous Occasion, Raghav Verma from Chaayos expressed, "We are really excited to bring our 'Meri wali chai' and diverse range of snacks to Hyderabad. Our aim is to provide a space for work, foster social connections, and create perfect family moments."
Experience the magic of "Chai-matic" at Chaayos in Hyderabad, and join us in celebrating the fusion of chai and cinema like never before!
For more information, please visit www.chaayos.com or follow us on social media @Chaayos.
