Hyderabad Feb 04, 2020: Johnson & Johnson Vision’s ACUVUE® has announced a one day challenge to promote its new product Acuvue Oasys contact lenses among the youth.
Tiny Sengupta, Director Johnson & Johnson Vision, a division of Johnson & Johnson Private Limited says " I believe that good health is the foundation of better lives and happy families. It’s an integral part of building communities and providing better opportunities to improve overall health. Through this one day challenge we want to drive home the importance of regular eye checkups, especially amongst the youth where they realize the need for vision correction. Something that is needed in any pursuit – be it sports, dance or fashion."
This challenge was kick-started by popular youth icons andcelebrities like Rannvijay Singha, Hina Khan, Prince Narula, Jay Bhanushali - who are the voice of change in spreading awareness of eye health and better vision.They took up this challenge by ACUVUE® partner stores across cities and shared their experience.
This drive encourages young Indians to go take an eye test and experience contact lenses which ACUVUE® is providing for free for a day at its preferred partner stores across 6 cities viz Mumbai, Delhi, Chennai, Bangalore, Hyderabad and Kolkata.
Aiming to change the millennial mindset, the brand - with a multicity campaign approach- is focusing on encouraging the youth to visit an eyecare professional. ACUVUE OASYS® 1-DAY Brand Contact Lenses with HydraLuxe™ Technology have high precision optics for sharper, brighter, clearer, crisper vision.
The #Acuvue1DayChallenge is only restricted to 75 partner stores across India who provide trials by reputed eye care professionals, giving consumers a good experience of checkups and trials.ACUVUE®India is partnering with select storesto provide best experience to their consumers.
When consumers come for their first trial, they may have inhibitionsabout eye checkup and lenses.An eye care professional is the best guide to help them make the transition totheir first lenses and hence ACUVUE® has partnered with select few stores and reputed eye care professionals for making an impact and driving the message of eye healthby offering trials for ACUVUE OASYS® 1-DAY, its newpremium daily disposablelenses.