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Tanishq Varamahalakshmi new jewelry collection of Aarna


Hyderabad, 21st August 2023: To celebrate the generous spirit of Varamahalakshmi, a festival that revers the Goddess of prosperity, wealth and joy. Tanishq, India’s largest jewellery retail brand from the house of Tata presents the timeless jewellery collection Aarna, artistically designed and meticulously crafted in reverence. The collection is made to capture the spirit of every woman who creates her own legacy

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To add to the festive cheer, Tanishq is offering a FREE GOLD COIN* on every gold jewellery purchase and Up to 20% off* on diamond jewellery value and Tanishq Exchange to experience the splendour of the magnificent designs and celebrate this season of new beginnings. The offer is valid for a limited time period only across all Tanishq stores in Telangana and Andhra Pradesh.


On this auspicious occasion of Varmahalakshmi, Tanishq has launched ‘Aarna’ an exclusive Varamahalakshmi collection inspired by the goddess herself & her various forms. This collection pays an ode to the divinity in its varied forms that resides within each one of us. Like most of the other revered Indian festivals, Varamahalakshmi is celebrated over the Sravan masam by offering prayers to the one who grants ‘varas’/wishes - Goddess Lakshmi. She is the harbinger of wealth, prosperity, abundance & well-being! Working with the goddess on this day is considered equivalent to worshipping her 8 forms.


This Varmahalakshmi, Tanishq celebrates woman and her spirit that is an amalgamation of all the manifestations of Goddess Lakshmi. She is the protector; she is also the provider and Tanishq wants to adorn her for the multiple ‘varas’ she grants through the day. For her, Tanishq is introducing Aarna ("wave". Epithet of the goddess Lakshmi with a watery meaning.) – a collection curated with the objective to adorn the golden energy that resides within her. The collection has an exclusive line of neckwear, harams, jada, vanki, waist belts, earrings & bangles with the highest quality & differentiated designs of gold, colour stones & pearls to cater to the varied tastes of today’s Lakshmi - limitless and beautiful.


This Varamahalakshmi, adorn yourself with resplendent jewellery that has a touch of divinity to embellish your radiating glow. Also, avail exciting offers that Tanishq is running especially for this festive season. Add to your beauty with pieces of jewellery that capture the auspicious spirit of this beautiful festival with Aarna by Tanishq.

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