Taneira Launches Festive Collection Miara: Celebrates with Exclusive Offers and First-of-its-Kind Purchase Plan

Hyderabad, 17th September 2025:Taneira, the women’s ethnic wear brand from the House of Tata, has unveiled its festive collection Miara: Crafted by Hand, Rooted in Purity. Handcrafted for today’s woman, Miara blends contemporary designs with traditional crafts, presenting a distinct design language. The collection features exquisite silks and cottons across diverse weaving traditions, curated to elevate every celebratory moment—whether as a personal indulgence or a cherished gift.

Adding to the festive spirit, Taneira introduces its new campaign “The Gift of Pure Love”, celebrating the saree as a timeless gesture of love. The campaign highlights that gifting a Taneira saree is not just an exchange of fabric, but an offering of rare purity that reflects the essence of true love.

To make the season more memorable, Taneira has rolled out exclusive festive offers:

• Customers will receive a ₹1,000 voucher on every ₹10,000 purchase, redeemable on their next visit.

• Purchases of ₹50,000 or more will also include a 0.2 g Tanishq gold coin.

• These limited-period offers are valid until 20th October 2025.

  
  

Further, the brand introduces its Golden Cocoon Purchase Plan, enabling customers to realize their dream drape in an accessible and rewarding way.

Speaking on the launch, Mr. Somprabh Singh, CSMO, Taneira, said:“This season, we unveil Miara as a reflection of imagination and heritage expressed in versatile drapes. At Taneira, we believe that a saree is not just worn, it is experienced. It transforms celebrations into personal statements and gifts into gestures of pure love—a sentiment we have brought alive through our festive campaign. Together with our exclusive offers and the Golden Cocoon plan, we aim to make Taneira sarees the most meaningful choice this season. With market sentiment strong, we anticipate high double-digit growth during this festive period.”

With prices starting at ₹6,499, the Miara collection is crafted to be gifted or treasured. The collection is now available across Taneira showrooms in Hyderabad—Jubilee Hills, Banjara Hills, Kukatpally, Punjagutta, Kompally, and Le Meridien Gachibowli, Serilingampally, Ranga Reddy.