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Supreem Pharma launches Supreem Superfoods in Hyderabad

Hyderabad, 22nd December 2022: As part of an ambitious expansion plan across India,Supreem Pharmaceuticals Mysore Pvt. Ltd. today introduced Supreem Superfoods, a healthy superfoods brand, in Hyderabad. Already available in Delhi-NCR, Pune, Mumbai, Goa, Ahmedabad, and Chennai, the launch in Hyderabad further widens the brand’s pan-Indian breadth.

The brand unveiled 50 plus products under two verticals, Normalife and Normahealth, in the presence of Mr. YB Vijay Kumar, Chief Business Officer, Supreem Superfoods, and Mr. Haroon Badusha, Head-of Brand Marketing at The Golkonda Hotel, Hyderabad.In Hyderabad, the brand will be available in all leading retail outlets, Franchisee owned outlets, and Supreem SuperFood Neighborhood Stores, serving the FMCG, Pharma, Horeca, Institutions, and E-commerce platforms. Supreem Super Foods aims to expand its product range to over 100 by the mid of the year 2023.

The brand has recorded remarkable growth since it was launched in Bengaluru in November 2021, which is evident from its prominent presence in select GT stores, National Modern Trade Outlets, Regional Modern Trade outlets, Pharma Modern Trade outlets, and E-Commerce across India.

Speaking at the launch, Mr. YB Vijay Kumar, Chief Business Officer, Supreem Superfoods, said, “After 35+ years of serving the Nutraceuticals B2B industry we are now serving the end customer with the same passion and integrity.Supreem Pharma is entering the superfoods market to fill the void in nutrition intake and to enhance healthy living by addressing the gap in dietary intake. The company has done extensive research into food science and has created solutions to help close the gap. In the process, it aims to build a community that can relate to health and happiness thereby helping to improve physical and mental wellness.

We hope to be present across 600plus stores in the Hyderabad region over the next one year through select General Trade, all FMCG Modern Trade, and all Pharma Modern Trade outlets. We also aspire to enter Jaipur and Kolkata, where the preparations for the launch are in full swing. We have a magnanimous plan to sample 3 lac households in Hyderabadbefore the end of the year 2023. We will be completing the launches of our brand across all 4 Metro Cities and 4 Mini metro cities before December 2022.”

The brand recently announced its presence in Ahmedabad, Mumbai, Pune, Delhi NCR, Chennai, and Goa where it aims to be present in 10,000 plus outlets by the end of 2023.

In the B2B business, Supreem Pharmaceuticals Mysore Pvt. Ltd. registered a turnover of Rs. 77croresin thelast financial year. The CAGR has been over 20% over the past 5 years. With the launch of its Consumer Products Division Supreem Super Foods, the company hopes to achieve a combined turnover of around Rs. 90-100 crore in the current financial year. Supreem Pharmaceuticals is investing over Rs. 25 crores over the next 5 years to build the consumer business to achieve a CAGR of over 30% during that period. This would drive the companyto reach a combined turnover of Rs. 250+ crore, with both divisions providing approximately equally to the business.

Supreem Superfoods is on a mission to raise the bar for healthy living by combining innovation, experience, and vision. It has developed and is further researching smart, sustainable Superfoods.

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