Southern Travels Launches Annual Flagship Sale “HOLIDAY MART” With Unbeatable Offers On Domestic & International Tours

Hyderabad, January 23, 2026: Southern Travels, one of India’s most trusted travel brands, has announced the launch of its much-awaited annual flagship sale, “Holiday Mart”, offering exciting discounts and exclusive deals on both domestic and international tour packages.

The sale will go live from January 24, 2026, inviting travellers across the country to turn their dream vacations into reality at the best possible prices. From scenic destinations within India to exotic international locations, Holiday Mart promises exceptional value for every kind of traveller.

Speaking on the occasion, Mr. Krishna Mohan Alapati, Managing Director, and Mr. Venkata Praveen Kumar Alapati, Joint Managing Director, Southern Travels, said,

“Holiday Mart has been thoughtfully designed to make quality travel more accessible to every Indian family. With discounts of up to ₹58,000, flexible payment options, and carefully curated itineraries, we are enabling customers to plan their dream holidays with complete confidence and great value. We expect strong participation across domestic, international, and spiritual travel segments.”

Key Highlights of Holiday Mart:

Cashback offers up to ₹58,000 on International and India holiday packages

Freebies on every international tour

Early-bird offers and limited-period deals on popular destinations

Special EMI options for easy and flexible payments

Exclusive benefits for early bookings through Southern Travels’ official website and branches

Southern Travels has witnessed a significant rise in demand for both domestic and international travel. Domestically, spiritual destinations such as Ayodhya, Varanasi, and Kamakhya are witnessing high interest, while scenic destinations like Himachal Pradesh, Rajasthan, and Kerala continue to attract nature lovers. Internationally, destinations such as Europe, Australia, China, Almaty, Sri Lanka, Vietnam, and South Africa are seeing strong demand.

During the Holiday Mart sale, travellers can book any tour package at highly discounted prices by paying a token amount of just ₹5,000, which will be adjusted against the final booking amount.

This year, Southern Travels has introduced over 2,500 customized and group tour packages across India and international destinations. International offerings include Europe, Japan Cherry Blossom tours, Africa, China, Australia, Dubai, USA, Canada, and Far East Asia. Domestic destinations include Rajasthan, Kerala, Andaman, Char Dham, Himachal, Kashmir, Northeast India, Tamil Nadu, and Gujarat. The packages cater to all travel needs including budget trips, family vacations, honeymoons, wellness retreats, adventure travel, and group tours.

Holiday Mart is available across all Southern Travels branches and online at www.southerntravels.com.