Hyderabad, June, 2019: India’s leading beauty retailer Nykaa.com visited the tech city of Hyderabad for the signature ‘Nykaa Beauty Bar’ event on 19th June, which allows customers a personalized, one-on-one experience with Indian and International beauty brands. The Beauty Bar event took place at the Nykaa Luxe store at L&T Mall, Panjagutta in Hyderabad.
Since its launch in 2012, Nykaa has emerged as India’s leading beauty retailer with over 1000+ brands and omnichannel presence through website, app and 41 physical stores across India. Nykaa has also established itself as India’s leading beauty influencer with millions of social media followers and robust educational content. This success has led to 113% growth in net revenue for FY 2018-19 of INR 1,229 crores as compared to INR 578 crores in 2017-18.
While offering the quintessential Nykaa experience, the Nykaa Beauty Bar in Hyderabad showcased well-known beauty brands such as Tony Moly, WOW Hair, LA Girl, Makeup Revolution & Nykaa Cosmetics. Additionally, Nykaa Cosmetics offered makeovers with their wide range of essential make-up and popular collection of nail colours.
Present at the occasion was Anchit Nayar, CEO, Nykaa Retail, was quoted saying, “Hyderabad has been a great market for us and we are very happy to be here to showcase our Nykaa store with our unique Beauty Bar experience. We will continue to delight our customers with the best of beauty brands and products, engaging and informative content and now, our omni-channel presence which allows customers to interact with us at every touch point.’
The brand has also recently ventured into new avenues with Nykaa Fashion, a curation of the best of Indian fashion designers as well as Nykaa Man, a specially dedicated sitei for all male grooming needs. Also available is the Nykaa Pro program, for professional beauticians to be able to access the best of beauty and special benefits.