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Ministry of Culture & Tourism of the Republic of Turkiye and Turkiye Tourism & Promotion Agency commenced the six-city India Roadshow 2024, with its fourth leg held in Hyderabad

Hyderabad, 2nd February 2024: The Ministry of Culture & Tourism of the Republic of Turkiye and Turkiye Tourism & Promotion Agency, in collaboration with the Travel Agents Association of India (TAAI), have successfully concluded the fourth leg of their mega six-city India Roadshow 2024, in Hyderabad. The event, held at ITC Kaktaiya Hotel on February 2nd, showcased the rich cultural tapestry and tourism potential of Turkiye, drawing the active participation of over 150 local travel agents and members of the tourism fraternity from both Turkiye and India.


Attendees experienced an in-depth exploration of Turkiye's captivating landscapes, historic landmarks, and dynamic cities during the event. The B2B sessions played a crucial role in fostering productive dialogues, facilitating collaborations between leaders in the Indian travel industry and Turkiye's highly regarded suppliers. Noteworthy Indian travel brands took an active role in the proceedings, emphasising the industry's keen interest in positioning Turkiye as a top-tier destination.


Commenting on the Roadshow, Mr. Onur Gözet, Deputy General Director of Promotion, Ministry of Culture and Tourism of Türkiye said, “This roadshow stands as a testament to the enduring cultural and tourism ties between Turkiye and India. The vibrant engagement in Hyderabad showcases the shared enthusiasm for exploring Turkiye's diverse offerings. Such initiatives play a crucial role in deepening our connections and fostering a mutual appreciation for the rich tapestry of our respective cultures. We look forward to continuing this journey across India, creating lasting impressions and strengthening the bond between our nations.”


The event emerged as a pivotal platform, effectively spotlighting Turkiye's diverse tourism offerings to the expanding Indian travel trade community. The roadshow's itinerary includes upcoming session in Bangalore, and a concluding event in Ahmedabad.


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