Hyderabad, 30th May 2024: NEWME, one of India’s leading fashion-tech brands for Gen Z women, has today announced its expansion into Telangana by launching its largest retail store in India at Sarath City Mall, Hitech City, Hyderabad. Located on the lower ground floor - a prime location of the mall, this is NEWME’s fifth retail store in the country and first in the City of Nawabs. The store boasts an expansive carpet area of ~5,000 sq. ft., designed around the captivating theme of Girl Dome, featuring vibrant and innovative interiors that resonate with the brand’s young and dynamic audience. As part of the grand opening, NEWME is offering an exclusive 25% discount to all its customers for the first three days, ending Sunday, June 2nd.
NEWME is set to revolutionize the fashion-tech industry in India by targeting over 500 million Gen Z customers across India. The brand has become an influential voice for Gen Z in India, with retail stores that reflect the aspirations and values of this generation. These stores are designed not just as shopping destinations but as experiential spaces where fashion becomes a medium of self-expression. The interiors are Instagrammable and aesthetic, with selfie-savvy trial rooms and creatively themed sections that offer unique nooks for content creation.
At the store launch, Sumit Jasoria, CEO and Co-Founder, NEWME, said, “Hyderabad has always been close to our hearts with its vibrant culture and dynamic consumer demographic. With data at the core of our business, we see a significant percentage of our online shoppers ordering from this city. To cater to it we have launched our biggest retail store in India, right in the heart of Hyderabad. Our exquisitely designed store is a visual treat, and we are confident that our customers, who have supported us online, will be thrilled to physically experience and explore our extensive collection that truly reflects their personalities and the brand of NEWME.”
With our focus on strengthening our omni channel presence, in the next 12-15 months, we are planning to expand into Indore, Chennai, Delhi, Gurgaon Kolkata, Guwahati, and other tier 1 and 2 cities in India and will continue to launch such large carpet-format stores and the best in-store shopping experience for our consumers. In the coming years, we wish to become India’s largest fashion-tech brand for Gen Z and increase our product offerings, catering not only to the Indian market but also making our mark globally.”
NEWME recently gained significant visibility when its stylish collection was featured on MTV Splitsvilla, a show popular among Gen Z viewers. This exposure has further cemented the brand’s appeal among its target demographic.
In addition to Hyderabad, NEWME has recently opened stores in Bangalore, Mumbai, and Chandigarh, each designed with the shopping preferences of Gen Z in mind. These stores go beyond mere retail spaces, offering creative and 'Instagrammable' environments that cater to the digital-native consumer. NEWME's exclusive designs, inspired by global fashion trends, are available to the customers through the brand’s retail stores, app, and website. These latest and most trending styles always reach NEWME customers first, ensuring they stay ahead of the fashion curve.
NEWME is transforming the Indian fast-fashion landscape by consistently launching over 500 new and trendy designs each week. The brand leverages technology to streamline its supply chain, ensuring it can offer fashionable items at affordable prices. This strategic approach has been key to NEWME’s growth, earning immense customer love and success across both online and offline channels.
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