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Hyderabad Based Decoction Crosses 100 Outlets


Hyderabad, February 23, 2022: Decoction, the tea bar that serves tea, coffee and snacks, on Tuesday said it crossed the landmark of setting up 100 outlets within one-and-a-half year its inception.


The city-based company now has 110 outlets spread across 25 cities in Telangana and Andhra Pradesh.


Seven out of the total franchises are owned by women entrepreneurs.


"We are in discussion with 20 more aspiring entrepreneurs. We will have 130 outlets by April this year. Our company has 70 outlets in Hyderabad alone. So, we served over 80 lakh customers," the company's Director Addepally Santhoshi said.


Each Decoction outlet, which also sells milk shakes, thick shakes and coffee, provides employment to two to four people.

"I am a singer by profession. During Covid pandemic, we faced financial problems as we did not get offers. So, we decided to set up a business in March 2020. We set up tea business in organised way as demand for hot drinks was high during the Covid pandemic. We established our first centre in October 2020. My wife Santhoshi and myself worked hard for three months for our centre," said Addepally Jaya Kiran, company's another director.

"We set up 25 centres by March 2021 and reached the milestone of 50 outlets by October that year. "The fact that we had added next 50 centres in next three months goes to prove the trust on our brand. Two franchise stores came up before our own store. First 10 centres were set up by artists," he explained.




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