Hyderabad, 24th December 2023: Swadesh, the epitome of luxury and cultural
connoisseurship, recently hosted an extraordinary edition of "Crafts and Conversation", at its
flagship store in Hyderabad. This exclusive event, themed "Ode to Women and Their
Contribution to Art & Culture," marked a resounding tribute to the remarkable influence of
women in shaping India's artistic legacy.
Swadesh is a testament to the rich heritage of Indian artisans and their timeless creations. All
products are directly sourced from artisan communities, completely handcrafted. Swadesh's
new luxurious 20,000square-foot store is a meticulously curated collection that is a mosaic of
colors, textures, and stories, with each piece reflecting the soul of its creator. From elegant
home linen to exquisite jewelry, an extensive home décor collection, wellness products, and
much more, every item in the store resonates with the craftsmanship and culture of India.
The heart of the evening was the captivating stories shared by accomplished women,
including Anju Poddar (Art Collector & Author), Divya Reddy (Philanthropist), Ritu Shah
(Chairperson FICCI), Yamini Reddy (Leading Classical Dancer), Kamini Saraf (Founder of
Fashion Yatra), Jyoti Reddy (Educationist & Founder of Neeraj Public School), Chaitanya
Reddy (Art Collector & Founder of Sancta Maria School), Sona Chatwal (Ex Chairperson
FICCI), and Rekha Reddy (Ex Chairperson FICCI, Ikebana Expert, Art & Textile
Connoisseur). Their narratives created a profound connection, resonating with the attendees
and adding an extra layer of depth to the celebration.
Attendees were treated to a captivating walkthrough of Swadesh's opulent store, where every
corner unveiled exquisite, handcrafted wonders from various corners of the country. From
intricately woven textiles to finely carved sculptures, the store is a testament to the rich
tapestry of Indian craftsmanship.
Crafts and Conversation, in this edition, not only showcased the richness of Indian
craftsmanship but also paid homage to the significant role women play in preserving and
advancing art and culture. The event successfully brought together accomplished women,
cultural enthusiasts, and connoisseurs, creating a memorable and culturally enriching