AKSHAY KUMAR AND KARAN JOHAR ANNOUNCE MASSIVE Rs.100 CRORE INVESTMENT POOL FOR PITCH TO GET RICH SEASON 2

Hyderabad, June 19, 2026: After a breakthrough debut season that empowered emerging fashion brands with funding, mentorship, and accelerated business growth, the Fashion Entrepreneur Fund (FEF) has officially announced the launch of Pitch To Get Rich – Season 2, India's first business reality show exclusively focused on the fashion industry.

Backed by Bollywood superstar Akshay Kumar, filmmaker Karan Johar, and a distinguished group of investors and industry leaders including Ravi Jaipuria, Naveen Jindal, Gaurav Dalmia, Sonali Dugar, Manju Yagnik, along with FEF Chairman Vagish Pathak, the second season comes with a massive ₹100 crore investment commitment to support high-potential fashion entrepreneurs across India.

Speaking on the launch, Akshay Kumar, Promoter and Investor, Fashion Entrepreneur Fund (FEF), said:

"India's fashion entrepreneurs have the talent and ambition to build world-class brands. Through Pitch To Get Rich, we're creating opportunities for founders to access the capital, mentorship and support they need to scale. This ₹100 crore commitment is our investment in the future of Indian fashion."

Commenting on the announcement, Vagish Pathak, Chairman, Fashion Entrepreneur Fund (FEF), and Sanjay Nigam, Founder, Fashion Entrepreneur Fund (FEF), jointly said:

"India's fashion industry is already worth over ₹10 lakh crore, yet there remains a significant gap in access to capital, mentorship and growth opportunities for emerging brands. Through Pitch To Get Rich, we are building the platform we wish fashion entrepreneurs always had. Season 1 proved that when promising founders receive the right support, extraordinary outcomes follow. With Season 2, we are taking our biggest leap yet, committing ₹100 crore to help discover and scale India's next generation of fashion success stories. We are not just investing in brands; we are investing in the future of Indian fashion."

The newly announced investment pool represents a 150% increase over Season 1, making it one of the largest funding initiatives available for homegrown fashion entrepreneurs. Beyond financial investment, the platform offers participants access to expert mentorship, strategic business guidance, valuable industry connections, and long-term growth support.

The success of Season 1 highlighted the effectiveness of FEF's venture studio model, with participating brands such as Love Kiki, Banana Club, DMO Dot, and several others achieving significant business milestones after joining the platform.

For Season 2, the Fashion Entrepreneur Fund aims to discover and nurture the next generation of fashion innovators capable of building nationally recognized and globally competitive brands.

Applications are now open to founders across apparel, footwear, accessories, couture, sustainable fashion, D2C brands, and emerging lifestyle ventures with scalable business models and strong growth potential.

With an unprecedented ₹100 crore investment commitment, Pitch To Get Rich – Season 2 is set to become one of India's most impactful platforms for fashion entrepreneurship, driving innovation, investment, and the future growth of the country's fashion ecosystem.